IDEO is a global design and innovation firm known for pioneering human-centered design.
As part of the global marketing communications team, I helped shape how IDEO communicated its work through visual storytelling. My work included creative direction for photography, art direction for video, graphic design, and identity design for initiatives such as IDEO U. This work also included developing three-dimensional project story exhibits, collaborating with the IDEO shop to translate concepts into physical installations.
Across project stories and brand work, I defined the visual approach for how IDEO’s work was represented, translating complex projects into imagery and design systems used across the website, marketing materials, and business development.
I also contributed to internal communications and design initiatives for IDEO leadership, including projects for the CEO and founders that are not shown due to confidentiality.
Images by Nico Zurcher.
Creative direction and design for IDEO’s online education platform, IDEO U, including the visual identity and integrated design system, as well as art direction and project management for the website and course materials.
Logomark design. Animation by Claudio Fresneda.
Art direction for a marketing video for ChitChat, a mobile app centered around voice and connection. Videography by Gene Celso.
Art direction for a marketing video for Julep’s Plie Wand, featuring IDEO’s design of an ergonomic nail-painting experience for both hands. Videography by Gene Celso.
Creative direction and project management for photography across a global series of project story cards used by IDEO for business development.
