IDEO is a global design and innovation firm known for pioneering human-centered design.
As part of the global marketing communications team, I helped shape how IDEO communicated its work to the world. This included creative direction for photography and video, graphic and identity design, and visual storytelling across the website, marketing materials, and business development. I also art directed and designed the visual system for IDEO U, IDEO's online education platform.
Beyond digital work, I collaborated with the IDEO shop to concept and produce three-dimensional project story exhibits and physical installations, bringing complex ideas into the real world.
I also contributed to communications and design initiatives for IDEO leadership, including projects for the CEO and founders that are not shown due to confidentiality.
Creative direction and design for IDEO’s online education platform, IDEO U, including the visual identity and integrated design system, as well as art direction and project management for the website and course materials.
Logomark design. Animation by Claudio Fresneda.
Art direction for a marketing video for ChitChat, a mobile app centered around voice and connection. Videography by Gene Celso.
Art direction for a marketing video for Julep’s Plie Wand, featuring IDEO’s design of an ergonomic nail-painting experience for both hands. Videography by Gene Celso.
Creative direction and project management for photography across a global series of project story cards used by IDEO for business development.
